Looking for Texas products in a store filled with so many choices can
be difficult. A marketing campaign as big and bold as the
Lone Star State is making choices easier.

GO TEXAN, launched by Agriculture Commissioner Susan Combs,
adds a new dimension to marketing Texas agriculture. The campaign
promotes all Texas agricultural products - food, fiber, wine and horticulture -
under one easily recognizable trademark: a glowing brand in the shape of Texas.

GO TEXAN taps into that loyalty, working to persuade 19 million
Texas consumers to choose the state's agricultural bounty when they shop.